for a social media agency
Your Brand
Anastasia Rodina, the agency’s founder, approached me with a request to update the logo and create a modern style with a typographic focus that showcases creativity while maintaining a rigorous approach for other businesses (medicine, real estate, education).
Problems with the old logo: it’s outdated, doesn’t stand out from the competition, doesn’t convey brand values, and doesn’t work on small formats.
Solution:
To enhance the name’s memorability and readability, I retained two words excluding "agency". The primary focus on typography is the unique sans-serif Unbounded Bold, which conveys modernity and confidence. Composition: Dynamic text placement and abstract symbol (arrow, heart, butterfly) add creativity while leaving room for interpretation.
Adaptive versions of the logo were also developed for various formats and media, a favicon for the website, and a logobook with recommendations for use.
for jewellery brand
Faelia
Goal:
Brand identity, logo and packaging for Faelia. Convey brand values and build a connection with the audience. Brand name: Faelia (from the word "Fae" — fairy people). It evokes elegance, magic, and a connection to the ancient natural world. Faelia sounds like the name of a place, a realm of fairies and magic. Faelia is a premium jewelry brand that creates unique pieces inspired by the space between our world and the realm of magic. Our message: we prioritize unique design and depth of storytelling over mass trends. Each piece tells a story for those who feel a deep connection to magic, nature, and myth.
Solution:
To convey the brand’s authenticity and strengthen its connection to nature, the logo utilized natural forms, including vines entwined around an arch — a portal to a mystical world of magic and fairies. The portal’s shapes are inspired by medieval stained-glass windows and Gothic architecture, connecting us to mysticism and magic. At the same time, the symbol is easy to read and remember. The wordmark uses an elegant, narrow-serif font, simultaneously classic and modern. The logo evokes the character of nature, with flowing, soft shapes that intertwine to form a unified whole. The color palette is as close to nature as possible, using beige, green, and dark green hues. The packaging utilizes gradient color mixing techniques, reinforcing the connection with the dynamic and changing nature.
for a coffee shop Coffee Club
Development of a brand identity, logo, and illustrations for a coffee shop. To differentiate the brand from the competition, showcase brand values, and demonstrate that Coffee Club is a community where people can relax, work, socialize, and attend various workshops and events. Target audience: young people who embrace trends but value authenticity.
Solution:
Trendy color combinations and original illustrations attract a young audience who enjoy expressing themselves in a bold way. Illustrations play a role: characters resembling them are used to communicate and connect with the audience, and packaging features illustrations that highlight flavors and baked goods.
The logo, with a subtle ink-bleeding effect, conveys a sense of liveliness, evokes the tactile sensation of print, and introduces a sense of nostalgia. This evokes an emotional response and strengthens a connection with an audience tired of excessive perfection. The united letters symbolize the bond within the coffee-loving community.
The shade of butter is associated with warmth, comfort, and coziness. Pink evokes tenderness, love, romance, and childhood — it’s playful, sweet, and appetizing. Chocolate balances the vibrant colors. Blue conveys a sense of freedom, openness, and innovation. This palette adds variety to the standard beige and brown shades used by competitors and helps the brand stand out.
Brand identity
for a candle brand
Earthly
Goal:
Developing a brand identity for a premium candle brand that will stand out in the market and convey a unique atmosphere through design and scent.
Solution:
The main idea is to connect candle scents with nature, its phenomena, and states. For example: fog in the forest, a full moon on a cold night, harvesting in autumn, etc. The name Earthly literally means something earthly, and the font has the shapes and adaptive character inherent to nature.
Each collection is limited, and the scent themes change each time, creating something truly special that makes you want to buy. The color palette perfectly captures the unique scent and mood of each candle. During the process, a logo, packaging, and labels were created, along with a catalog, a branded pouch bag, and matches to create a unique experience and strengthen the brand’s connection with its audience. All these elements convey the brand’s care and high level of service to its customers, encouraging them to return.
