with idea
creating design
{
adobe illustrator
tilda
midjourney
pinterest
illustration
design
english
web design
adobe photoshop
figma
I love creating and I get inspired by my work. My goal is to show brand values and make it stand out from the competition. In my work |
graphic designer and illustrator
Hey, my name is Lera :)
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}
working with me means
A design that conveys the brand's meaning, has a concept and is adapted to different media
quality and adaptivity
Work with clear stages
with open communication
with open communication
structured approach
design and illustrations that make the project stand out from the competition
design that stands out
help in choosing a style, services, support after I provide you with files
comfort and care
design
logo
smm agency
logobook
Development of a new logo for the SMM agency YOUR BRAND
Task:
Development of a new logo for the SMM agency YOUR BRAND. The logo had to show the modernity, confidence and professionalism of the team. Emphasize creativity and dynamics while remaining within the framework of minimalism and rigor. The main emphasis is on typography, contrasting colors, lack of unnecessary details. There is no clearly expressed archetype, striving for the creator archetype.
Decision:
In order to increase the memorability and improve the readability of the name, I left two words, excluding the word agency. The main emphasis is on typography, therefore, a unique sans-serif grotesque has been selected. It conveys modernity, and the thick outline shows confidence. The composition is not aligned to the left, this gives dynamics, and the symbol balances the overall composition. The geometry of the symbol has the outlines and corners of the font and is interpreted freely.You can see an arrow, a heart, or a butterfly in the symbol, but there is nothing obvious. It is abstract, so there is room for imagination. The symbol conveys creativity and dynamics.
In the course of the work, adaptive versions of the logo for various formats and media were also developed, as well as a favicon for the site and a logobook with recommendations for use.
Development of a new logo for the SMM agency YOUR BRAND. The logo had to show the modernity, confidence and professionalism of the team. Emphasize creativity and dynamics while remaining within the framework of minimalism and rigor. The main emphasis is on typography, contrasting colors, lack of unnecessary details. There is no clearly expressed archetype, striving for the creator archetype.
Decision:
In order to increase the memorability and improve the readability of the name, I left two words, excluding the word agency. The main emphasis is on typography, therefore, a unique sans-serif grotesque has been selected. It conveys modernity, and the thick outline shows confidence. The composition is not aligned to the left, this gives dynamics, and the symbol balances the overall composition. The geometry of the symbol has the outlines and corners of the font and is interpreted freely.You can see an arrow, a heart, or a butterfly in the symbol, but there is nothing obvious. It is abstract, so there is room for imagination. The symbol conveys creativity and dynamics.
In the course of the work, adaptive versions of the logo for various formats and media were also developed, as well as a favicon for the site and a logobook with recommendations for use.
candles
logo
brand identity
beauty
logo
brand identity
illustration
stormlikes
service
doodle
A series of doodle illustrations for the Stormlikes website and social media
Task:
Development of a series of doodle illustrations for the Stormlikes website and social media. It was important to show metaphors for the automation of getting likes, followers, views. It is important to convey the ease, growth happens while you sleep or drink coffee.
Solution:
A total of 12 illustrations were developed, 10 for the two main platforms - Tiktok, Instagram on the topics of automatic likes, views, followers and 2 illustrations for banners broadcasting: ease and automation of receiving likes (a character on a cloud with a stream of likes falling on him), gift box effect (explosion of likes with the inscriptions free, 100%, wow and emojis, paper airplanes showing the activity and interaction of users). After approval, I prepared each composition in vector and provided the client with an SVG format for use in different formats and animation.
medical
genesis
smm
postcard
merch
poster
selfloveclub
merch
mascot
gaming
poster
merch
nostalgia
poster
personal project
I analyze competitors and target audience to understand how to stand out, I put together a mood board with trendy and functional design solutions
niche analysis
I create a skeleton of the site, which shows the location of the blocks and what materials are needed to create the site. Then you send the content and I work on the final prototype.
prototype
adaptation, settings, animation
I adapt for various devices, set up animation and display in search engines, connect the domain and necessary services (payments, carts, forms, etc.).
design
First we approve the design of 2-3 blocks and then I move on to the design of all blocks
landing
on Tilda
(04)
on Tilda
(04)
from 2-3 weeks
from 800 USD\EURO
2 concepts + improvement of the chosen one, we pick the style for the first illustration and then work on others
concept
I work in my different original styles, I do not copy other people's work, I take into account brand values (the final price is based on the style, detail and volume of work)
style
files
for printing (in CMYK) and for web (jpeg/png in RGB), can vectorise if needed
what I illustrate
mascots, stickers, illustration for social media, websites, packaging, brand identity elements, etc.
presentation
presentation of the illustration on different media to see how it will look in real life
from 600 USD/EURO/for series of 10 illustrations
illustration
(03)
(03)
3 concepts + improvement of the chosen one and work on brand elements (the price includes up to 3 series of revisions)
logo, colors, fonts
symbol/lettermark/adaptive for small formats, based on what your business needs
adaptive logo versions
files
for printing (ai/pdf/eps) and web (jpeg/png)
guidelines
a PDF guide for using logo, color palette and fonts
from 3-4 weeks
from 1800 USD/EURO
brand identity
(02)
(02)
brand identity media
a business card, certificate, menu, branded package, website illustrations (depending on what you need)
discuss
files
for printing (ai/pdf/eps) and web (jpeg/png)
from 600 USD\EURO
logobook
a guide to using the logo on different media in PDF
symbol/lettermark/adaptive for small formats, based on what your business needs
adaptive logo versions
from 2-3 weeks
presentation
presentation of the logo on different media to represent how it will look in real life
3 concepts + improvement of the chosen one (the price includes up to 3 series of revisions). For the recognition factor, it is better to consider branding identity*
logotype
logotype
(01)
(01)
)
*the exact cost and time frame are calculated after the full amount of work is determined
(
if you do not see what you need on the list of services, contact me, I am open for cool projects
services
files
after making the second part of the payment, I prepare the files in the required formats and send them to you
presentation
final design on media, mockup presentation, approval
design
design options on media, making revisions if necessary, and refining the concept
advance payment
advance payment of 50% of the total amount of the project
analysis, moodboard
analysis of a niche, competitors, target audience, creating a moodboard, a general concept
filling out a brief, setting tasks, discussing project details, setting deadlines
project details
*
Working through the stages helps us achieve the best results, we approve ideas and designs and make adjustments as needed
work process
{ frequently asked questions }
I work under tax system in Belarus as a freelancer. When you make a payment or advance payment, you receive an electronic receipt from me stating that you are receiving design services from me. I work with the clients from different countries.
The cost of the project includes up to 3 rounds of revision, a revision round is a group of small revisions sent at once. Additional revisions must be paid separately. The project deadline may shift slightly based on the changes.
When sending the design to print, it is best to make a test version on a single sample so that we can improve it if necessary.
Work under tight deadlines is possible with an additional payment of + 50% of the project cost.
From 9.00 to 18.00 on weekdays, at this time I respond to messages.
I respect both my time and yours, if you give feedback on a project for an extensive amount of time, then the project deadline will be shifted.
forbidden in Russia*
contact me
tell me a little bit about the project and the tasks so that we can set the time frame and the price for the project
