with idea
creating design
{
adobe illustrator
tilda
midjourney
pinterest
illustration
design
english
web design
adobe photoshop
figma
I love creating and I get inspired by my work. My goal is to show brand values and make it stand out from the competition. In my work |
graphic designer and illustrator
Hey, my name is Lera
{
}
working with me means
A design that conveys the brand's meaning, has a concept and is adapted to different media
quality and adaptivity
Work with clear stages
with open communication
with open communication
structured approach
design and illustrations that make the project stand out from the competition
design that stands out
help in choosing a style, services, support after I provide you with files
comfort and care
design
logo
illustration
coffee shop
branding identity
Development of a brand identity, logo and illustrations for a coffee shop COFFEE CLUB
Task:
Development of branding identity, logo, illustrations for a coffee shop. The goal is to stand out in the market, to show brand values, to show that COFFEE CLUB is a community where you can relax, work, communicate, attend various workshops and events. Target audience: young people who love trends, but value authenticity.
Decision:
Trendy color combinations and original illustrations attract a young audience that loves to be bright, loves trends, but values authenticity. Illustrations have their role, for communication and connection with the audience, look alike characters are used, for packaging, illustrations with an emphasis on tastes, pastries are used.
The logo with a light bleeding ink effect expresses liveliness, conveys the tactile sensation of printing and introduces a nostalgic effect. This evokes an emotional response and strengthens the connection with the audience that is tired of strictness and excessive perfection. The united letters symbolize the connection in the community of coffee lovers.
Butter yellow is associated with warmth, comfort, coziness. Pink - with tenderness, love, romance, childhood - it is playful, sweet, and appetizing. Chocolate color balances bright colors. Blue conveys a sense of freedom, openness, innovation. This palette brings variety among the use of standard beige and brown shades used by competitors.
Development of branding identity, logo, illustrations for a coffee shop. The goal is to stand out in the market, to show brand values, to show that COFFEE CLUB is a community where you can relax, work, communicate, attend various workshops and events. Target audience: young people who love trends, but value authenticity.
Decision:
Trendy color combinations and original illustrations attract a young audience that loves to be bright, loves trends, but values authenticity. Illustrations have their role, for communication and connection with the audience, look alike characters are used, for packaging, illustrations with an emphasis on tastes, pastries are used.
The logo with a light bleeding ink effect expresses liveliness, conveys the tactile sensation of printing and introduces a nostalgic effect. This evokes an emotional response and strengthens the connection with the audience that is tired of strictness and excessive perfection. The united letters symbolize the connection in the community of coffee lovers.
Butter yellow is associated with warmth, comfort, coziness. Pink - with tenderness, love, romance, childhood - it is playful, sweet, and appetizing. Chocolate color balances bright colors. Blue conveys a sense of freedom, openness, innovation. This palette brings variety among the use of standard beige and brown shades used by competitors.
logo
smm agency
logobook
Development of a new logo for the SMM agency YOUR BRAND
Task:
Development of a new logo for the SMM agency YOUR BRAND. The logo had to show the modernity, confidence and professionalism of the team. Emphasize creativity and dynamics while remaining within the framework of minimalism and rigor. The main emphasis is on typography, contrasting colors, lack of unnecessary details. There is no clearly expressed archetype, striving for the creator archetype.
Decision:
In order to increase the memorability and improve the readability of the name, I left two words, excluding the word agency. The main emphasis is on typography, therefore, a unique sans-serif grotesque has been selected. It conveys modernity, and the thick outline shows confidence. The composition is not aligned to the left, this gives dynamics, and the symbol balances the overall composition. The geometry of the symbol has the outlines and corners of the font and is interpreted freely.You can see an arrow, a heart, or a butterfly in the symbol, but there is nothing obvious. It is abstract, so there is room for imagination. The symbol conveys creativity and dynamics.
In the course of the work, adaptive versions of the logo for various formats and media were also developed, as well as a favicon for the site and a logobook with recommendations for use.
Development of a new logo for the SMM agency YOUR BRAND. The logo had to show the modernity, confidence and professionalism of the team. Emphasize creativity and dynamics while remaining within the framework of minimalism and rigor. The main emphasis is on typography, contrasting colors, lack of unnecessary details. There is no clearly expressed archetype, striving for the creator archetype.
Decision:
In order to increase the memorability and improve the readability of the name, I left two words, excluding the word agency. The main emphasis is on typography, therefore, a unique sans-serif grotesque has been selected. It conveys modernity, and the thick outline shows confidence. The composition is not aligned to the left, this gives dynamics, and the symbol balances the overall composition. The geometry of the symbol has the outlines and corners of the font and is interpreted freely.You can see an arrow, a heart, or a butterfly in the symbol, but there is nothing obvious. It is abstract, so there is room for imagination. The symbol conveys creativity and dynamics.
In the course of the work, adaptive versions of the logo for various formats and media were also developed, as well as a favicon for the site and a logobook with recommendations for use.
candles
logo
brand identity
beauty
logo
brand identity
illustration
stormlikes
service
doodle
A series of doodle illustrations for the Stormlikes website and social media
Task:
Development of a series of doodle illustrations for the Stormlikes website and social media. It was important to show metaphors for the automation of getting likes, followers, views. It is important to convey the ease, growth happens while you sleep or drink coffee.
Solution:
A total of 12 illustrations were developed, 10 for the two main platforms - Tiktok, Instagram on the topics of automatic likes, views, followers and 2 illustrations for banners broadcasting: ease and automation of receiving likes (a character on a cloud with a stream of likes falling on him), gift box effect (explosion of likes with the inscriptions free, 100%, wow and emojis, paper airplanes showing the activity and interaction of users). After approval, I prepared each composition in vector and provided the client with an SVG format for use in different formats and animation.
medical
genesis
smm
postcard
merch
poster
selfloveclub
merch
mascot
gaming
poster
merch
nostalgia
poster
personal project
(the exact cost depends on the technical specifications)
Illustration
*
maskot/character development
*
2 concepts, first we approve the style of one illustration
{I don't use AI to create illustrations, I don't copy other artist's styles}
*
illustration series (10-12 illustrations, I work in different styles)
*
if necessary, conversion to vector format
files for printing and web (ai/pdf/eps/svg/jpeg/png)
800 USD
800 USD
Packaging
2000 USD
*
2 design concepts
*
presentation of the concepts on mockups
*
files for printing and web (ai/pdf/eps/svg/jpeg/png)
2 free iterations within the brief
*
Print
*
business card\flyer\postcard\ invitation\leaflet
*
certificate
*
label
100 USD
*
sticker
*
sticker set (5-10 stickers)
20 USD
100 USD
80 USD
100 USD
100 USD
80 USD
100 USD
20 USD
*
sticker set (5-10 stickers)
100 USD
Packaging
*
2 design concepts
*
presentation of the concepts on mockups
*
files for printing and web (ai/pdf/eps/svg/jpeg/png)
2 free iterations within the brief
*
2000 USD
sticker
*
label
*
sertificate
*
business card\flyer\postcard
\invitation\leaflet
\invitation\leaflet
*
Print
Start
500 USD
*
competitor analysis, niche, target audience
*
2 logo concepts
*
submark (simplified version of a logo)
*
files for printing and web (ai/pdf/eps/svg/jpeg/png)
2 free iterations within the brief
*
*
logobook (guide to using the logo)
Standart
800 USD
*
competitor analysis, niche, target audience
*
2 logo concepts
*
submark (simplified version of a logo)
*
3 free iterations within the brief
*
files for printing and web (ai/pdf/eps/svg/jpeg/png)
2 print pieces of your choice (business card, certificate, etc.)
*
*
logobook (guide to using the logo)
Pro
1000 USD
*
competitor analysis, niche, target audience
*
3 logo concepts
*
adaptive logo versions (symbol/submark)
*
3 free iterations within the brief
*
files for printing and web (ai/pdf/eps/svg/jpeg/png)
3 print pieces of your choice (business card, certificate, etc.)
*
*
logobook (guide to using the logo)
*
creative generations using the logo
logotype
Standart
*
competitor analysis, niche, target audience
*
2 design concepts
*
2 logo concepts
*
2 free iterations within the brief
files for printing and web (ai/pdf/eps/svg/jpeg/png)
*
brand colors, fonts, graphic elements
*
3 print pieces of your choice (business card, certificate)
*
development of illustrations /patterns/creative generations
*
*
guideline (guide for using brand identity)
1600 USD
Pro
files for printing and web (ai/pdf/eps/svg/jpeg/png)
*
competitor analysis, niche, target audience
*
3 design concepts
*
3 logo concepts
*
3 free iterations within the brief
*
brand colors, fonts, graphic elements
*
5 print pieces of your choice (business card, packaging)
*
social media design
*
development of illustrations /patterns/creative generations
*
*
guideline (guide for using brand identity)
2000 USD
Start
1000 USD
*
competitor analysis, niche, target audience
*
1 design concept
*
1 logo concept
*
files for printing and web (ai/pdf/eps/svg/jpeg/png)
2 free iterations within the brief
*
brand colors, fonts, graphic elements
*
2 print pieces of your choice (business card, certificate)
*
*
guideline (guide for using brand identity)
branding identity
(the exact cost depends on the technical specifications)
Generation in Midjourney/Kling AI
*
neurophotoshoot of the product
250 USD
*
adaptation of photography in AI
*
neurophoto session of people
*
neurogeneration
(creatives, viral content)
(creatives, viral content)
*
neuroanimation (logo animation, mascot, content)
200 USD
200 USD
100 USD
150 USD
)
*the exact cost and time frame are calculated after the full amount of work is determined
(
Landing
*
competitor analysis, niche, target audience
*
website architecture
*
prototype
*
website design
*
domain connection
*
technical settings
*
layout on Tilda
*
basic seo
*
adaptation, animation
[from 15 working days]
[timeframe and cost depend on the volume of work, connected systems and services]
800 USD
Multi-page site
*
competitor analysis, niche, target audience
*
website architecture
*
prototype
*
website design
*
domain connection
*
technical settings
*
layout on Tilda
*
basic seo
*
adaptation, animation
[from 25 working days]
[timeframe and cost depend on the volume of work, connected systems and services]
1000 USD
Online store
*
competitor analysis, niche, target audience
*
website architecture
*
prototype
*
website design
*
domain connection
*
technical settings
*
layout on Tilda
*
basic seo
*
adaptation, animation
[from 30 working days]
[timeframe and cost depend on the volume of work, connected systems and services]
1200 USD
website on tilda
if you do not see what you need on the list of services, contact me, I am open for cool projects
services
files
after making the second part of the payment, I prepare the files in the required formats and send them to you
presentation
final design on media, mockup presentation, approval
design
design options on media, making revisions if necessary, and refining the concept
advance payment
advance payment of 50% of the total amount of the project
analysis, moodboard
analysis of a niche, competitors, target audience, creating a moodboard, a general concept
filling out a brief, setting tasks, discussing project details, setting deadlines
project details
*
Working through the stages helps us achieve the best results, we approve ideas and designs and make adjustments as needed
work process
{ frequently asked questions }
I work under tax system in Belarus as a freelancer. When you make a payment or advance payment, you receive an electronic receipt from me stating that you are receiving design services from me. I work with the clients from different countries.
The cost of the project includes up to 3 rounds of revision, a revision round is a group of small revisions sent at once. Additional revisions must be paid separately. The project deadline may shift slightly based on the changes.
When sending the design to print, it is best to make a test version on a single sample so that we can improve it if necessary.
Work under tight deadlines is possible with an additional payment of + 50% of the project cost.
From 9.00 to 18.00 on weekdays, at this time I respond to messages.
I respect both my time and yours, if you give feedback on a project for an extensive amount of time, then the project deadline will be shifted.
forbidden in Russia*
contact me
tell me a little bit about the project and the tasks so that we can set the time frame and the price for the project
